Vol. 7 No. 2 (2025): Reviews of Management Sciences

Articles

• From Likes to Loyalty: Exploring the Pathways Linking Interactive Social Media Engagement to Consumer Loyalty

  Mirza Kashif Baig, Syed Habib Ur Rehman, Syed Ghayas Ahmed, Muhammad Sajjada Shamim Ahmed

  1-22

  • Pdf

  DOI: https://doi.org/10.53909/rms.07.02.0296