Factors influencing the Buying intention toward paid mobile application; a mediating moderator approach

Abstract

Although there is supposed to be tremendous growth potential for paying for app obtaining besides the mobile game industry, there is slight understanding of what drives game thespians to make such acquisitions. The model was tested using a questioner to gather data for the Pakistan game societies. Using free edition of the paid mobile app, 310 replied with data collection. Multiple regressions were used for study model evaluation. The results show that satisfaction with mobile games substantially affects a player's intention to make paid games to buy. The supposed spirited values (regularity, flow, touch, and accomplishment) have a significant effect on all players' enjoyment but fail to have a significant impact on the buying intent. Satisfaction has been found to have a partial effect on a performer's intent to pay app. Moderating effect of the negative results on the willingness to purchase pay apps from high price. Our study revealed higher purchase prices which decreased customer satisfaction. This study gives a deeper understanding of how values promote enjoyment among all players in the game, and paying players' buying intentions. We also have further insight into marketing campaigns for mobile game applications.