Reviews of Management Sciences https://rmsjournal.com/index.php/admin Reviews of Management Sciences en-US Reviews of Management Sciences 2709-9601 <p>The open-access articles in this journal are licensed under the terms of the Creative Commons licenses <a href="https://creativecommons.org/licenses/by/4.0/">(CC BY 4.0)</a>.</p> The Impact of Leadership Styles on Employee Wellbeing and Resilience during COVID-19: A Partial Least Square Approach https://rmsjournal.com/index.php/admin/article/view/158 <p><strong>Purpose:</strong><br />The purpose of this research is to investigate the impact of leadership styles on employee well-being and resilience in private universities in Peshawar during COVID-19. The role of leadership in reducing stress and improving mental and physical health was not investigated in COVID-19, and this area is particularly understudied in the Pakistani context.<br /><strong>Methodology:</strong><br />Data has been collected from 203 faculty members of 10 private-sector universities in Peshawar using an adapted questionnaire. The respondents include lecturers, assistant professors, and full professors working in private-sector universities.<br /><strong>Findings:</strong><br />Using the partial least square regression, it is found that charismatic leadership, intellectual stimulation, personal recognition, contingent reward, and management by exception have positive and significant relationships with employee well-being and resilience in private sector universities in Peshawar.<br /><strong>Conclusion:</strong><br />The conclusion is that leaders should use both transformational and transactional leadership styles in their organizations. They should also pay attention to the well-being and resilience of their employees in the workplace.</p> Lal Muhammad Muhammad Amin Alam Zeb Khattak Aurangzeb Khan Mehsud Rashid Mustafa Copyright (c) 2022 Authors retain copyright to the content of the articles. Open access articles can be published under the Creative Commons Attribution (CC BY) 4.0 https://creativecommons.org/licenses/by/4.0 2022-09-02 2022-09-02 4 2 1 13 10.53909/rms.04.02.0158 Connecting the Dots of Brand Experience and Happiness: The Mediating Role of Happiness Orientations https://rmsjournal.com/index.php/admin/article/view/168 <p><strong>Purpose:</strong><br />Consumer research studies that have already been conducted on happiness have claimed that businesses should make their customers happier via experiences, but they have not addressed how specific brand experience elements may make customers happier. To address this gap, the main purpose of this research is to investigate the impact of brand experience on happiness via happiness orientations.</p> <p><strong>Methodology:</strong><br />This study uses a survey as a research method. This research uses a cross-sectional time horizon design. The target audience for the study was the restaurant's customers. Data has been collected from 443 customers in different major cities of Pakistan.</p> <p><strong>Findings:</strong><br />SEM is used for CFA and direct hypotheses testing, SEM is used. However, for mediation analysis, PROCESS micro has been used in SPSS. The result reveals that both sensory and emotional brand experience by exception has a positive effect on happiness orientations. Furthermore, happiness orientation mediates the relationship between brand experience dimensions and happiness.</p> <p><strong>Conclusion:</strong><br />The present research found that each of the brand experience aspects had a distinct impact on happiness. It is advised that marketers concentrate on each dimension of brand experience instead of concentrating as a whole. </p> Imran Sarmad Rizwan Ali Copyright (c) 2022 Authors retain copyright to the content of the articles. Open access articles can be published under the Creative Commons Attribution (CC BY) 4.0 https://creativecommons.org/licenses/by/4.0 2022-09-27 2022-09-27 4 2 14 30 10.53909/rms.04.02.0168