Midhat Nadeem, Taha Jamal, Taha Jamal, Masood, Muhammad AsadUllah, Dr. Abdul Rasheed. BRAND MESSAGE VS BRAND PERCEPTION . RMS [Internet]. 2021 Jan. 10 [cited 2024 Nov. 6];1(1):22-7. Available from: https://rmsjournal.com/index.php/admin/article/view/53