BAIG, Mirza Kashif; UR REHMAN, Syed Habib; SYED GHAYAS AHMED; AHMED, Muhammad Sajjada Shamim. From Likes to Loyalty: Exploring the Pathways Linking Interactive Social Media Engagement to Consumer Loyalty. Reviews of Management Sciences, [S. l.], v. 7, n. 2, p. 1–22, 2025. DOI: 10.53909/rms.07.02.0296. Disponível em: https://rmsjournal.com/index.php/admin/article/view/296. Acesso em: 13 nov. 2025.