SABEEN NAEEM KHAN; MUHAMMAD FAISAL SULTAN; MUHAMMAD ASIF. Association of Big Data with Sustainable Competitive Advantage in Online Retail Segment: A Serial Mediation Model for Relating Big Data with Strategic Management Tools. Reviews of Management Sciences, [S. l.], v. 4, n. 1, p. 168–180, 2022. DOI: 10.53909/rms.04.01.0138. Disponível em: https://rmsjournal.com/index.php/admin/article/view/138. Acesso em: 28 jul. 2025.